Figuring out your pricing can be overwhelming and emotionally charged. Before you set prices on your products, ask yourself what you want to earn from your artistic business. Regardless of your income target, it’s important to your business planning to know how much you’re spending. Knowing what it costs to produce your work can give you a foundation for setting prices. Learn how to calculate your costs using indirect and direct costs to determine overhead. Make your own equation to meet your goals taking into account consistency, competitiveness and profitability. Learn about the psychological aspects of pricing, and how that affects perceived value.